Podcast Strategy Questionnaire

Podcast Strategy Questionnaire

1. Start with a Clear Vision

1.1. In one sentence, describe the unique premise of your podcast.
1.2. What specific objectives do you want your podcast to achieve?

2. Build a Profile of Your Ideal Listener

2.1. Who is your target audience? Consider their age, interests, challenges, values, and lifestyle.
2.2. How does your podcast align with their media consumption habits?
2.3. What effect do you want your podcast to have on them, and what problem will it solve?

3. Craft Memorable Stories

3.1. What core content pillars will your podcast focus on?
3.2. How do these topics reflect your audience’s interests and the themes you want to explore?
3.3. What specific tone and style will you use to make your podcast stand out?

4. Create a Distinct and Recognisable Brand

4.1. What impression do you want your podcast’s name and cover art to leave on potential listeners?
4.2. How would you describe your hosting style? (e.g., warm, authoritative, engaging, friendly)
4.3. What words or phrases best capture the essence of your podcast’s brand?

5. Focus on Quality and Consistency

5.1. What level of audio quality do you aim for, and what equipment and software will help you achieve that?
5.2. How will you ensure consistent production standards for every episode?
5.3. What realistic publishing schedule can you maintain long-term?

6. Foster a Sense of Community

6.1. How will you create opportunities for listener participation, such as Q&As, polls, or live events?
6.2. What steps will you take to make listeners feel part of a shared community?
6.3. How can you actively encourage dialogue and interaction within your audience?

7. Continuously Improve with Feedback and Analytics

7.1. What metrics will you use to measure success (e.g., download numbers, completion rates, social media mentions)?
7.2. How will you gather listener feedback (e.g., surveys, direct messages, reviews)?
7.3. How will you implement these insights to keep improving your content and format?

8. Expand Your Reach Through Strategic Marketing

8.1. What marketing channels will you prioritise, and why?
8.2. How will you stand out from other podcasts in your niche (e.g., unique promotions, targeted collaborations)?
8.3. What SEO or discovery tactics can you leverage to make your podcast easier to find?

9. Stay Authentic and Genuine

9.1. How will you incorporate personal stories to build trust and connection with your listeners?
9.2. How will you ensure your tone, style, and content stay true to your personality and values?
9.3. How can you strike a balance between professionalism and authenticity?

10. Plan for Sustainability

10.1. What short-term goals will help you stay motivated and track progress?
10.2. What long-term goals will guide your podcast’s growth and evolution?
10.3. How will you maintain passion, creativity, and relevance over time?