Podcast

Podcast Trailer Useful Info

This is quick post is to give you a little help when write your podcast trailer

  • You can think  it a little bit like a Netflix show trailer 
  • It is a 2 minutes clip, published before releasing any episodes (it’s episode 0) 
  • It is also a promotional tool (can also be pushed on LinkedIn, etc.) 
  • It should give an idea of what is coming in season one, helping to inform the audience of who, what and why of the show, helping them decide whether to subscribe
  • It should leave the people craving to listen (we can add a clip from episode 01)
  • it needs a clear CTA to subscribe

These are good examples:

What tips did we miss?

Podcasting Tips, With Belinda Seeney

Do you want to know how to better prepare for a podcast recording?

We’ve invited Belinda Seeney to give us her tips and advice to help you get ready before your podcast recording session.

Here are some of the tips she gave us:

1. How do you prepare for recording a podcast? – Research thoroughly 

2. Would you prefer a fully scripted episode? – No, focus on background questions

3. What if I make a mistake? Relax, you can re-record as necessary 

4. How do you approach the interview? – Keep a conversational, natural tone

5. How do you navigate the recording session? – Have your talking points at hand

6. Take notes and follow up with questions

7. Smile!

We’re sure these tips will help you have a more enjoyable and relax recording experience.

Improve Your Podcast Host Skills

As you start each podcast with light discussion, you will find the quality of your interviews to improve because your guests are more comfortable.
If you DON’T check your personality at the door, you will add a consistent element that generates a faithful following.
As you do your research, the quality of your interview questions will be on par with the greats.
As you produce YOUR podcast and NOT your audience’s podcast, your passion will become intoxicating to those who listen.
As you become more flexible with your questions, you will foster more profound discussion with the experts.

Five Tips to Building Your Personal Brand

Why is it so important to understand and work on your personal brand? why should you get everyone around you to to work on them?

Petar Lackovic: Sales Simplified

Sales Simplified, That’s how we can better describe this episode’s topic. Petar Lackovic makes sales sound easy, a flawless, organic process. A most-listen for entrepreneurs.

9 Reasons Why Your Brand Needs a Podcasts

Did you know that 40% of Australians (9.5 million people) are expected to listen to podcasts in the next 12 months; that’s more than triple the 13% (2.9 million) who listened in the past year. In the US, 36% of those aged 12 and over have listened to a podcast. Some 21% listen to more than one a month — equal to the number of active users on Twitter and significantly greater than Spotify.

These numbers alone should make any brand jump from their seats and start producing a podcast, but before you rush to your marketing team demanding a podcast, here are 9 reasons to make you

  1. Podcasts are a great way of attracting more of the clients you want and filter the type of clients that you don’t want, with the added value of linking your brand with a trusted voice, a relevant subject and directly to the right audience.
  2. Australian podcast listeners are affluent and skilled over index in their income and employment status (Edison Research, Infinite Dial Australia, May 2018)
  3. In Australia the average podcast consumer listens to 5.5 podcasts a week, or almost 4 hours.
  4. 22% of Australians listen to podcasts regularly.
  5. Podcasts are screen free content, and the inclusion of podcasts applications in CarPlay and Android Auto has consolidated podcasts as a big media platform.
  6. Its production costs are much lower than a TV or radio show, and its format allows targeting tailored content for specific audiences.
  7. Conversational and approachable, podcasts are a great way to humanise your brand, making it more relatable to your audience, engaging listeners in a way that traditional media can’t.
  8. A podcast is potentially a great advertising platform.
  9. It is mobile media with multi-platform exposure, talking to the ears of people with a higher income and education demographic, developing a close relationship with each one of them.

If you would like to know more about how you can start your podcast for your business, send us an email at inbox@thepodcastboss.com