HARD GROUND
Season 2 Production PortalAssigned Creative Producer & Lead Video Editor: Jayaswin (Jaya) Nadula
Delivering a World-Class Media Asset for Josh & Steph
Season 1 established an authentic voice and exceptional rural guest access. In Season 2, we elevate Hard Ground to global broadcast standards with narrative pacing, multi-cam vision switching, bespoke short-form authority reels, and search-optimised written assets.
Guest Dossiers & Tech Prep
1-Page briefing sheets delivered 72h prior to filming, unlocking unique conversational angles and verifying multi-cam technical readiness.
Full Multi-Cam Editing
Hands-on multi-cam editing, dynamic reaction switches, audio mastering, visual retention hooks, sponsor mid-rolls, and high-CTR thumbnails.
Reels, Blogs & Moderation
High-velocity short-form Authority Reels and systemised vertical clips, 500–800 word SEO blog post, active social monitoring, weekly comment moderation, and monthly analytics.
The 6 Core Episode Deliverables
Standard deliverables executed for every single episode cycle.
Researched 1-page dossier with 2–3 high-leverage question angles, delivered 72h prior to recording. Conduct pre-recording check on camera framing and mic inputs.
Complete multi-cam edit, dynamic switching to listeners and reactions, audio mastering (-14 LUFS YouTube / -16 LUFS audio), sponsor mid-rolls, and high-CTR thumbnails.
Identify the most compelling 30–45 seconds of the conversation to build a cinematic teaser hook at 0:00 to prevent viewer drop-off before the intro sequence.
500–800 word search-optimised website blog post converting key conversation takeaways into evergreen articles, plus complete YouTube chapters and show notes.
Continuous production of high-impact vertical content, including bespoke Authority Reels featuring polished typography, custom sound design, and sharp pacing, alongside systemised clips to maximise audience reach.
Upload and schedule across Podbean, YouTube, Spotify, and Apple Podcasts. Conduct weekly comment moderation, actively monitor social channels to stimulate community growth, and compile monthly performance reports.
Client Outcomes Over Vanity Production
Every cut, thumbnail, reel, and written sentence must hold viewer retention, communicate authority, and remove administrative burden from Josh and Steph.
Creative Producer & Lead Video Editor
Assigned Account: Hard Ground (Josh & Steph Borowski)
Reports daily on production progress, milestones, and editorial decisions.
Production schedule aligns strictly to Australian QLD working days and public holidays.
As Creative Producer & Lead Video Editor, you hold end-to-end creative and technical ownership of Hard Ground. You are responsible for front-end guest research, pre-recording technical checks, hands-on multi-cam video editing, audio mastering, high-velocity vertical reels creation, SEO blogging, multi-platform publishing, active social monitoring, and weekly community growth.
Content does not stop at publishing. You actively monitor YouTube, Instagram, and social channels weekly to engage with the audience, answer questions, spark discussion around rural issues, gather community feedback for future episodes, and convert casual viewers into dedicated show advocates.
Weekly Operating Rhythm (20 Hours / Week Allocation)
Structured focus blocks designed to maintain flow and eliminate production backlogs.
Full multi-cam video cutting, 30–45s YouTube retention teaser hook, audio mastering, color grading, sponsor mid-roll insertion, and thumbnail design for primary episodes and bonus cuts.
High-velocity editing of bespoke Authority Reels and systemised clips (scaling volume with editing efficiency), guest background research, crafting 1-page dossiers, and pre-recording technical checks.
Drafting 500–800w SEO blog post, YouTube metadata/chapters, multi-platform scheduling (Podbean/YouTube/Spotify), weekly comment moderation, active social channel monitoring, and monthly report.
End-to-End Creative Direction & Production Cycle
Master 7-step pipeline from guest research and tech check to master edit, distribution, and weekly moderation.
Roles & Responsibilities Matrix
R = Responsible (executes task) | A = Accountable (final decision owner) | C = Consulted (inputs / advisory) | I = Informed (kept updated)
| Operational Task | Hosts (Josh & Steph) | Jaya (Producer & Lead Editor) | The Podcast Boss (EP) |
|---|---|---|---|
| Short-Form Clips & High-Impact Authority Reels | — | Responsible | — |
| 500–800w SEO Blog Post & Show Notes | — | Responsible | — |
| Multi-Platform Distribution (Podbean/YouTube/Spotify) | — | Responsible | — |
| Social Channel Monitoring, Community Growth & Analytics | — | Responsible | Consulted |