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In this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch. We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin.
Common questions answered in the podcast include:Should retailers participate in mass discounting?What are some tactics retailers can use to protect margin while discounting?How do you measure the success of sales?
A full transcription of the episode can be found on the 12HIGH website.
Links from the episode2019 Sales datesHow to offer Black Friday discounts without killing your businessAustralia’s most popular shopping holidays revealed as e-commerce hits a major milestoneInternational retailers rethink Black Friday strategyShopify Plus Holiday Pre-Season Playbook (Sponsored)
This episode was brought to you by…
Shopify Plus. Our friends at Shopify Plus power some of the world's fastest-growing brands including JB HiFi, Koala and Kylie Cosmetics. The average growth rate for Shopify Plus customers is 126%. Massive! Shopify Plus has just released a really great Holiday Pre-Season Playbook which is well worth checking out. Visit shopifyplus.holiday/au to download the guide. Massive thanks to Shopify Plus for being the inaugural partner of Add to Cart.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: David Dennings from Surfstitch & Clearspace Digital
Dave Dennings was most recently General Manager of Digital Storefront Ops & Technology at surfwear pureplay, Surfstitch. He has a long history in digital strategy and has helped a wide range of clients across technology, operations and marketing. You can contact Dave on LinkedIn.
Please contact us if you are:
Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail firstname.lastname@example.org. We look forward to hearing from you!
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