The best practice is to have a webpage dedicated to each podcast, something like https://www.YOURBRAND.com/YOUR_PODCAST_podcast. where you have an embed player with the podcast, a badge to apple, spotify, google, etc., and each episode is there as blog post, including show notes, transcriptions and resources (link to books, guests contacts, etc).
It is better to direct to your own site rather than to the hosting service, as not only you increase traffic, but can monitor and measure overall results from facebook/LinkedIn/etc campaigns.
It is also a place to open a communication channel for listeners, so they can send comments and questions (if you open a contact section). what are your thoughts about it?