HARD GROUND
Season 2 PortalStrategic Proposal, Creative Director JD, Production SOP & RACI
Transitioning Hard Ground into a World-Class Media Asset
Season 1 established a strong foundation powered by authentic conversations and exceptional guest access. Season 2 transitions the show into a premier broadcast asset matching global visual standards while preserving its grounded, authentic voice.
Embedded Management
A dedicated Creative Director & Production Manager embeds directly into your show, directing guest briefs, technical prep, editorial cuts, SEO blogging, and distribution.
Broadcast Production
End-to-end multi-cam video cutting, narrative tightening, audio mastering, visual overlays, sponsor mid-rolls, and custom high-click YouTube thumbnails.
Active Community
Weekly comment moderation, active engagement tactics, search-optimised website blog posts, and monthly analytics reporting convert listeners into fans.
Complete Production & Management Deliverables
Included in every monthly episode cycle without administrative friction for hosts.
1-page guest dossier 72 hours prior to filming, plus pre-recording technical assistance ensuring camera angles, microphones, and audio sync are 100% ready.
Full multi-camera video editing, narrative tightening, audio mastering, visual overlays, sponsor mid-rolls, and high-click YouTube thumbnails.
Production Manager reviews raw recordings, constructs timestamped editorial blueprints for editors, and enforces strict quality control sign-off.
Search-optimised show notes, platform metadata, social copy, plus a 500–800 word search-optimised website blog post per episode.
Direct creation of systemised social clips plus 1 bespoke Authority Reel per episode with custom typography and sound design.
Multi-platform scheduling (Podbean, YouTube, Spotify, Apple), weekly social comment moderation, active engagement tactics, and monthly analytics.
Complete Show Management & Production
Covers pre-recording dossiers, technical prep, video editing, narrative curation, reels, SEO blog writing, social scheduling, weekly comment moderation, and monthly analytics.
Creative Director & Production Manager
Assigned Lead Producer & Quality Gatekeeper — Hard Ground
Takes complete creative, strategic, and operational ownership of Hard Ground. Combines front-end guest research, technical recording prep, editorial curation, short-form reel assembly, SEO blog writing, distribution, and weekly community growth. Coordinates with specialist video editors to maintain operational continuity and quality standards.
Weekly Operating Rhythm (25 Hours / Week)
Structured focus blocks to eliminate task fragmentation and maintain steady production output.
Guest Research, 1-Page Dossiers, Technical Recording Prep, Editorial Blueprints, SEO Blog Writing (500–800w)
Systemised Clip Assembly, Video Editor V1/V2 Reviews, Authority Reel Briefing, Metadata Setup
Multi-Platform Scheduling, Weekly Comment Moderation, Active Engagement Tactics, Monthly Analytics Tracking
End-to-End Creative Direction & Production Cycle
Comprehensive operational workflow from pre-recording guest briefs to post-launch analytics.
Roles & Responsibilities Matrix
R = Responsible (executes task) | A = Accountable (final owner) | C = Consulted (inputs) | I = Informed (kept updated)
| Operational Task | Hosts (Josh & Steph) | Production Manager | Video Editor | TPB (Agency Lead) |
|---|---|---|---|---|
| Overall Show Delivery & Governance | Informed | Responsible | — | Accountable |
| Guest Booking & Outreach | Accountable | Informed | — | — |
| Pre-Recording 1-Page Guest Dossier & Tech Prep | Consulted | Responsible | — | Accountable |
| On-Cam Recording & File Upload | Responsible | Accountable | — | — |
| Multi-Cam Video Edit & Audio Master Quality | — | Accountable | Responsible | Consulted |
| Editorial Blueprint & Quality Control Sign-off | — | Responsible | Consulted | Accountable |
| Short-Form Clips & Authority Reel | — | Responsible | Support | — |
| SEO Blog Post & Written Suite | — | Responsible | — | — |
| Multi-Platform Distribution | — | Responsible | — | — |
| Community Moderation & Analytics | — | Responsible | — | Consulted |