Creating a podcast is no small feat, and after all that effort, it might be tempting to jot down a brief description and hit “publish.” However, putting more thought into your episode notes can significantly benefit your audience and attract new listeners. Here’s a detailed guide on crafting effective podcast show notes.

What are Podcast Show Notes?

Podcast show notes, also known as episode descriptions, are the text accompanying the audio content of an episode. Typically, they include a brief summary, any content warnings, and a link to the episode transcript. You might also add guest bios, crew information, links to your podcast website, and social media handles.

However, bear in mind that platforms like Apple Podcasts limit show notes to 4,000 characters, and most podcast apps truncate the text after about 100 characters. Therefore, place the most important and eye-catching information first.

Why are Podcast Show Notes Important?

1. Enhance Search Engine Optimisation (SEO)

Show notes are a prime opportunity to use SEO tactics that help your target audience find your podcast. This is crucial, as even the best podcast won’t succeed if it remains undiscovered in a sea of millions.

1. Improve Listener Engagement and Social Sharing

Detailed show notes can include specific topics, guests, and timestamps for different segments. This allows listeners to find and share their favourite parts, increasing engagement.

1. Build Community and Trust

By citing sources and providing additional reading material, show notes can reinforce the credibility of your podcast. They also offer a space for calls to action (CTAs) and community-building activities.

Writing Better Podcast Show Notes: 9 Best Practices

1. Start with Your Hook

Capture attention with a compelling hook. This should briefly answer “What is this episode about?” and “Why should I listen?” For instance:

• “In the early morning of August 5, 2001, artist Richard Ankrom and a group of friends assembled on the 4th Street bridge over the 110 freeway in Los Angeles. They had gathered to commit a crime.” — Episode 288 of 99% Invisible

1. Expand Your Description

Once you’ve captured interest, expand on the key points and takeaways. Include content/trigger warnings if necessary and provide a link to the episode transcript for accessibility and SEO benefits.

1. Provide Guest, Cast, and Crew Information

Credit everyone involved in the episode’s production, from hosts and guests to researchers and editors. If your episode focuses on a guest, include a short bio.

1. Connect Your Audience with Relevant Resources

Link to related episodes, additional reading materials, and other resources. This is also a good spot for announcements like season breaks or new website launches.

1. Don’t Forget Your Calls to Action

Make it easy for listeners to engage by including links to follow on social media, subscribe to your email list, support via Patreon, buy merch, or use affiliate links. Avoid overwhelming your audience with too many options by spotlighting one key action per episode.

1. Incorporate Keywords for SEO

Use relevant keywords to help your podcast get discovered. Keep the language simple to avoid confusing both your audience and search engines.

1. Add Timestamps for Major Segments

Help listeners find specific content by adding timestamps. This is especially useful for interview or chat shows.

1. Highlight Upcoming Episodes or Events

Use show notes to promote special events and tease future episodes, ensuring your audience stays engaged and anticipates new content.

Podcast Show Notes Templates

Here’s a basic template to get you started:

• Episode Title: Include SEO keywords and phrases.
• Episode Description: Start with a hook, then provide a brief summary.
• Timestamps: List main points discussed and their corresponding times.
• Guest Bio: Include guest information, as well as cast and crew details if applicable.
• Additional Resources: Use bullet points for sources, guests’ websites, social media links, and other relevant resources.
• Episode Transcript: Link to the edited podcast transcript, using timestamped headings to organise the content.
• CTAs, Teasers, and Announcements: Provide links to all platforms where the podcast can be found, social media, Patreon or membership sites, and any relevant announcements or teasers for upcoming shows.

By following these best practices, you can create engaging, informative show notes that attract new listeners, enhance SEO, and build a loyal community around your podcast.